To establish ourselves across the global market in next 10 years with our focus on being the biggest supplier of mineral products.

To identify the needs and expectations of customers and provide a wide range of reliable products, keeping abreast of technology and knowhow.

To continuously enhance the quality of products adhering to ethical practice.

Our products and processes distinguish us from our competitors. It’s more than just a business for us. Our deep values and open work culture steer our growth. It is what makes us stand distinct in the industry and the way we conduct ourselves.

We value working with our customers in a collaborative, flexible and imaginative way. We treat people in a way we wish ourselves to be treated. Our growth is the growth of our people and the trust of our valued customers. We encourage the culture of growth where an individual has a space to make a difference. We encourage direct opinions and innovation at work.

Our success comes from our commitments and that effort to walk an extra mile. We are responsible for each other and can expect support when we need it most. We support people to reinvent their potential to contribute.

We do what we say we will do to meet expectations. We only promise what we can deliver. If we make mistakes we put them right. We are clear about what we need to achieve and we expect to make a fair profit.

We build respect by operating in a safe, socially responsible, consistence and honest manner. We never compromise on safety and we always operate in an ethical and responsible manner. We integrate with our communities.